Robots can’t beat soldiers says new British Army recruitment advert

5 Jul 2022

A new video contains the message “The Army of the future still needs you”.

The British Army has launched a new recruitment drive featuring robots, claiming ‘Nothing Can Do What A Soldier Can Do’, despite new battle technologies.

A one-minute video advert, which will be shown in cinemas, on television and online, shows a dystopian future where a robotic soldier scouts the terrain of a conflict zone, made of more than 4,000 individual CGI elements and 2,000 sound design samples.

The ending shows that while technology is important, only soldiers can make instinctive decisions on the ground in a conflict zone, and the future of UK defence will be underpinned by soldiers.