Thanking our Diggers – Coles $5M Pledge

9 Apr 2014

To mark its Centenary as an Australian company on 9 April 2014, Coles has pledged to raise $5 million for the Australian Defence Force Assistance Trust to assist current and former members of the armed services and their families who are in need of the nation’s help.

Watch the announcement video here



Over the next 12 months in the lead up to Anzac Day 2015 – when the nation commemorates 100 years since Australian troops landed on Gallipoli – Coles will raise $5 million through corporate and customer fundraising in its stores across the country.

On April 9 – which is officially 100 years since GJ Coles established his first store in the Melbourne suburb of Collingwood – Coles will announce its multi-million dollar Centenary Pledge and seek customer donations to salute our heroic Australian families. Donations can be made at all Coles’ supermarkets and online to the Australian Defence Force Assistance Trust here

In addition to this fundraising, Coles will also provide “Digger Discounts” in all of its supermarkets on selected days over the next 12 months, to give all serving, returned, or retired members of the Armed Services and their families a 10% discount on their groceries – the first “Digger Discount” will be on offer this coming weekend, 12-13 April. This offer applies on all transactions from Saturday 12th until Midnight Sunday 13th April 2014 and is based on the presentation of a valid Department of Veteran Affairs card or Defence Personnel Card.